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Space management. General coordination.
Booth design. Production. Activation.
Cliente: Control
Year: 2019

The experience:

Last 2019 summer, Control required the services of Licüid Lab to activate and energize its presence in music festivals as relevant as Les Arts, BBK Live or Cabo de Plata.

+ An experiential space divided into two different areas: the roulette where attendees could win prizes including sex toys, condoms, gels…

+ And a staggering area showcasing dildos where every few minutes 2 contestants rivalled against the clock to be the fastest to unroll 12 condoms on a dildo and move on to the final round to be hosted in Madrid during the 2020 Pride events.