Space management. General coordination.
Booth design. Production. Activation.
Last 2019 summer, Control required the services of Licüid Lab to activate and energize its presence in music festivals as relevant as Les Arts, BBK Live or Cabo de Plata.
+ An experiential space divided into two different areas: the roulette where attendees could win prizes including sex toys, condoms, gels…
+ And a staggering area showcasing dildos where every few minutes 2 contestants rivalled against the clock to be the fastest to unroll 12 condoms on a dildo and move on to the final round to be hosted in Madrid during the 2020 Pride events.