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Gestamp stand at IZB18

Stand design and production. AV management and support during the event.
Client: Gestamp
Year: 2018

The experience:

Again, Gestamp took part in the IZB event with a showcase of its safest and lightest products, lightweight applications and technological design to improve safety. This was the first time Licüid Lab had been asked by the firm to arrange its display at the event: ephemeral architecture and cutting-edge technology that have established Gestamp’s among the most visited and referenced spaces.

+ As a matter of fact, Gestamp showcased at Wolfsburg its most innovative concepts and solutions, designed to adapt to new trends in the automotive sector: advanced solutions in hot stamping and laser-enhanced processes for multi-material assembly. All of which, not only meeting the expectations in terms of weight and cost reduction, but also producing a significant increase in safety. Also here, the brand’s new range of products   focused on electric and hybrid vehicles – were introduced.

+ The white-themed minimalist luminous space contained a spectacular life-size mock-up vehicle “X-ray” installation, which in a futuristic fashion shows Gestamp’s most recent solutions while a state-of-the-art LED screen displays relevant facts about the selected items.

+ A perfect match between design and technology by a leading firm, both in Spain and worldwide, in the area of innovation.