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Mercedes Benz

Event global design and production. Venue management.
Stage design and production. AV production. Event management.
Client: Mercedes Benz
Year: 2018

The experience:

A perfect ending to 2018 alongside a new client. We were presented a new challenge by Publicis Emil: reinventing Mercedes Benz Spain dealership network event where the brand was to share the latest strategy planning projects with its dealers.

+ And so, with the support of Emil’s strategy team in Stuttgart and Madrid, this internal event was reimagined and turned into a late night show hosted by the talented Jota Abril. The directors of the auto, van, trucks and financial divisions were to address current affairs of the industry and share the brand’s position as regards electric and autonomous vehicles, future cities, the autonomous vehicle and point-of-sale adjustments in the wake of these new developments.

+ A quite unique teambuilding action was also implemented: we created infographics for all the issues being discussed, using fluorescent colour threads that attendees had to pass through stations which provided answers to these questions and showed a graphic image of their opinion.

+ All of them, under the influence of The Black Light, showed us a spectacular map of the issues discussed.

In short, a revisited internal event turned into a memorable experience which surely was much more productive than previous editions.