is about AUTHENTICITY
+ From the developing global communication strategies for brands and designing their products and services, to implementing those strategies from an experiential and digital perspective. These are our main areas of activity:
Put PURPOSE at the core
of your STRATEGY
+ We help brands focus on the reason why they are in business to build a better world. Purpose, though, goes beyond TV ads and hashtags, which are merely channels whereby the brand’s purpose is conveyed.
+ True purpose takes shape through brand actions that support cultural movements. And impact society in a positive, tangible and measurable way.
Creativity: Make it SIMPLE, but SIGNIFICANT
+ Our success has been built upon designing experiential marketing strategies that align with the brand’s goals, with a creative approach that is consistent across all campaign elements.
Make it LOUD
+ We plan and create strategies ready to be amplified, with fine-tuned campaigns that drive users – who by the way are your best endorsers – to engage and share content.
Designing the EXPERIENCE
+ Licüid Lab assists the leading PR agencies in the implementation of experiential and digital marketing plans into customer-oriented PR strategies.